DIGITAL PRODUCT OFFICER

Product Development

• Lead the development of new products from ideation through market launch
• Collaborate with engineering, design, and marketing teams to define product specifications and requirements
• Establish product development roadmaps and timelines
• Ensure products meet quality standards and alignment with company strategic goals
• Identify opportunities for product enhancements and innovations

Product Management

• Own the product lifecycle management process
• Create and maintain product documentation including PRDs (Product Requirement Documents)
• Coordinate cross-functional teams to ensure alignment on product direction
• Establish pricing strategies in collaboration with sales and finance teams
• Manage product budgets and resource allocation

Product Performance Management / Evaluation

• Establish KPIs and metrics to evaluate product performance
• Analyze product performance data to identify trends and opportunities
• Conduct regular product reviews to assess market fit and competitive positioning
• Identify underperforming products and develop improvement strategies
• Report on product performance to senior management

Project Management

• Lead product-related projects from initiation to completion
• Create and maintain project plans, timelines, and resource requirements
• Coordinate with stakeholders to ensure project deliverables meet objectives
• Identify and mitigate project risks and issues
• Ensure projects are delivered on time, within scope, and within budget

Customer Need Analysis

• Conduct market research to identify customer needs and pain points
• Use both qualitative and quantitative research methods to understand customer requirements
• Organize and analyze customer feedback for product improvements
• Create user personas and journey maps to guide product development
• Translate customer insights into actionable product features

Competitor Knowledge and Evaluation

• Monitor competitor activities, product offerings, and market strategies
• Conduct regular competitive analysis to identify market gaps and opportunities
• Benchmark company products against competitors
• Stay informed about industry trends and emerging technologies
• Develop strategies to maintain competitive advantage

Customer Profiling

• Develop comprehensive customer profiles for target market segments
• Identify key customer segments for product positioning
• Create and maintain buyer personas to inform product decisions
• Analyze customer behavior patterns and preferences
• Collaborate with marketing to ensure messaging reaches the right audience

Reporting

• Create regular reports on product performance, market conditions, and competitive landscape
• Develop executive summaries and presentations for leadership
• Track and report on key metrics related to product success
• Generate insights from data to inform strategic decisions
• Communicate product status and progress to stakeholders

Product Sales Optimization

• Work with sales teams to develop effective selling strategies
• Create sales enablement materials and product training
• Identify opportunities to increase product adoption and usage
• Analyze sales data to optimize product positioning and pricing
• Collaborate with marketing on campaigns to drive product sales

Skills and Competencies

• Technical Skill
• Leadership Skill
• Data Analysis and Insight
• Strategic thinking with business acumen
• Outstanding written and verbal communication skills
• Ability to work effectively with cross-functional teams
• Stakeholder Management
• Problem-solving orientation with creative approaches

Knowledge

• Understanding of market research
• Knowledge of Nigeria Digital Product
• Knowledge of relevant industry trends and technologies
• Qualifications & Experience:
• Bachelor’s degree in Banking, Finance, Economics, Business Administration, or a related discipline.
• Minimum of 2 years in microfinance, fintech or retail banking.
• Proven track record in digital product development & management, market positioning, and project management.
• Strong knowledge of digital banking channels in a microfinance context.
• Proficiency in MS Office packages

Advans Nigeria, originally established as La Fayette Microfinance Bank Limited in June 2012, was founded with the mission to provide comprehensive financial services to Micro, Small, and Medium Enterprises (MSMEs) across Nigeria. Our commitment to supporting MSMEs is at the heart of our operations, ensuring financial inclusion and empowerment for small businesses. In January 2013, Advans Nigeria proudly opened its first branch office in Ibadan, marking the beginning of our journey in delivering exceptional microfinance banking services. By May 2013, we expanded with a second branch, followed by three additional branches in 2014 to cater to the growing needs of our clients.

Our growth continued in 2016, with two more branches established outside of Ibadan, further extending our reach. In 2019, Advans Nigeria achieved a significant milestone by obtaining a national operating license from the Central Bank of Nigeria, solidifying our status as a premier microfinance bank. Today, Advans Nigeria boasts over 30 branches and outlets across 7 States in Nigeria, offering a wide range of microfinance solutions, including loans for business owners, digital microfinance banking, and financial services for low-income families. Our expansion plans are focused on reaching even more communities, ensuring that financial empowerment and economic development are accessible to all.

Join Advans Nigeria as we continue to grow and support the financial goals of MSMEs, individuals, and communities throughout Nigeria. Trust us for reliable microfinance banking services and experience the benefits of working with an international microfinance institution dedicated to your success.