Advans Nigeria Wins Double Honours at Marketing Edge Awards

2023/12/25 - 03:12 pm

Advans Nigeria, a leading international microfinance institution, and a member of Advans Group has been awarded with two esteemed awards “Most Innovative Microfinance Bank of the Year” and the “Most Customer-centric Microfinance Bank of the Year,” at the recently held Marketing Edge Awards.

The award organisation, known for recognising excellence and innovation in the financial industry, has highlighted Advans Nigeria’s dedication to providing top-notch financial services and unwavering commitment to its customers.

Also, the bank recently won “The Best in Retail Banking of the Year” at the Pan African International Award.

Advans Nigeria offers a complete range of financial services and means of payment for its customers, including savings accounts, current accounts, fixed deposit accounts, loans, insurance, mobile banking, agency banking, USSD, and debit cards. The bank also leverages digital technology and partnerships to enhance its service delivery and customer experience.

The bank’s unwavering focus on innovation and customer satisfaction has propelled it to the forefront of the microfinance sector in Nigeria.

Commenting on the achievement, the Managing Director/Chief Executive Officer, Advans La Fayette Microfinance Bank, Gaetan Debuchy, said, “We are immensely proud to receive these two prestigious awards, which reflect our ongoing commitment to pioneering financial solutions and putting our customers at the heart of everything we do while helping to deepen financial inclusion as well. We dedicate these awards to our loyal customers and our dedicated staff. We also thank Marketing Edge for recognizing our efforts and achievements in the industry”.

Also commenting on the award, the Deputy Chief Executive Officer, Advans La Fayette Microfinance Bank, Elvis Oheneba said, “Truly, the Innovative Microfinance Bank of the Year award underscores our innovative approach to micro-financing, leveraging cutting-edge technology and forward-thinking strategies to meet the evolving needs of our diverse client base”.

In his brief remark, the Head of Marketing and Communications, Advans La Fayette Microfinance Bank, Kayode Abraham, also described the new award as a testament to the company’s dedication to ensuring that customer experience remains a top priority. As a bank, we always strive to understand and satisfy the needs and preferences of our clients”.

Advans Nigeria is part of the Advans Group, with operations in nine countries in Africa and Asia.

The group serves over one million clients and has over 7,000 employees. The group’s mission is to respond to the need for financial services for micro, small, and medium businesses and other populations who are underserved and unbanked with limited or no access to formal financial services.